I'm Back – And A Lot Has Changed
Building a fitness business in public — the unfiltered version.
I haven't posted in a while, and I want to be honest about why — not because things were going wrong, but because things were actually going right. I put my head down and removed the bottleneck. If you watched my last video, you'll know exactly what I mean.
Here's everything that's happened.
92% Done With My Level 2 Personal Training Qualification
The biggest update: I am 92% of the way through my Level 2 Gym Instructor course. This is the qualification that allows me to get insured and legally start training clients — something I've been building towards for months on this channel.
My practical assessment is booked for 6th June 2026. That's the milestone I've been working towards, and it is close.
Every Friday I've been going to the gym and running through a full mock assessment — practising every section, every cue, every movement. I've got four weeks to go and I'm feeling genuinely confident. Not performed confidence. Real confidence, built from consistent repetition.
Once I pass, I move on to Level 3 and my postnatal specialisation — but I'm not waiting for perfect. The time to start is now, and it's four weeks away.
The Amazon Chapter Is Closing
Something else happened while I was away. After nearly 17 years, I received the official notice from Amazon that my Vendor relationship is being discontinued. They're ending it within two months.
Honestly? I was already preparing to exit. I wasn't depending on it. But seeing it in writing gave me a push I didn't realise I needed: the time is now. I can't wait for the perfect postnatal offer, the perfect venue, the perfect moment. That moment is arriving whether I'm ready or not.
Amazon will always be part of this story — you've watched me document five years of that journey on this channel. It was extraordinary while it lasted. But the world has changed, and so have I.
Five Days a Week in the Gym — and What It Taught Me
For the past two months I've been training five days a week. What that level of consistency gave me wasn't just fitness progress — it gave me insight.
There's a specific problem I kept running into as someone tracking their own training. A gap that existing tools don't fill. And the more I trained, the more that idea took shape into something I genuinely want to build.
It's AI-powered. It's designed specifically for fitness clients. I've already floated it with a couple of people who were immediately excited by it. And it's something I couldn't have arrived at without doing two months of quiet, unglamorous deep work — no filming, no posting, just doing.
What's Coming Next on Farah Finds
Here's what's on the horizon:
6th June 2026 — Practical assessment. That video is coming.
First client — Free session, community-based, real accountability. I'll document it.
The app — AI-powered, built around a real problem I've lived. Details soon.
A new 30-day challenge — Should I do another outreach challenge but this time for actual PT clients? Let me know in the comments.
Insurance sorted (cheaper than I expected, genuinely surprised). Venues being researched. The infrastructure is coming together.
What I've Learned About Building in Public
Nobody is cheering for you when you're in the grind. The views drop when you go quiet. Safety nets disappear. And you still have to make the jump.
That's what this channel documents — not the highlight reel, but the actual work. The messy middle. The two months where you don't post because you're too busy actually doing the thing.
I've used AI — specifically Claude — throughout this entire process. For studying. For assignment practice. For untangling the noise in my head when I'm dealing with twenty different moving parts alone. I've made 92% progress on this course significantly faster because of it, and it's changed how I think about AI as a genuine productivity tool, not just a novelty.
If you're new here: this is real building. Subscribe if that's the kind of content you want to follow.
— Farah | farahfinds.com
