This year has gone by so fast and so much has changed in Amazon FBA space so as I sit to make this video, I really want to focus on a couple of things, the strategies that no longer work on Amazon and you should not be doing and what to do instead. I will share learning from my own Amazon business too as I am experiencing these pain points first hand!! 

I realize not making videos a lot but guys this needs to align with my life right now. I’m thinking about quality or quantity. Every video I make needs to be impactful and relevant and fun to make for me, so make sure to subscribe to this channel and hit the notification bell so you get notified every time I post a new one.

This is going to be a tough and honest video so make sure you stick around and watch it till the end. We need to get real and be creative in how we will dig ourselves out of this mess.

Before I get into the video today, I want to quickly highlight my upcoming Amazon PPC masterclass. This will provide you with clarity and control of your ad spend. And help you improve your . 

 For any of you who are struggling with PPC management & high ACOS, this will be perfect for you. Make sure to sign up to this free guide on how to master Amazon business and PPC and become the master CEO of your dream business. 

So the first thing on my mind is you ABSOLUTELY CAN NOT SELL Generic products at all. PERIOD.

• It is going to tank your investment. You might as well write a check to Amazon 
• How will you ever compete with existing cheaper offers
• How will you compete with SHEIN, TEMU or TikTok SHOP!! I mean it is a bloodbath now. 
• Anything you can find on any of these platforms that includes any phone accessories, fashion or household item or toys is a big FAT NO. They can do it cheaper. YOu might as well NOT bother. 
• I am feeling a personal pinch and a wake up call that the only way my brand is still surviving and there is any profitability left in my business is because I have a brand wholesale relationship with amazon. VIA Amazon VENDOR. I have moved my offers 80% to Vendor. Anything I have left in FBA is  because the units are already there, I am just going to sell out of it and not restock. I accept defeat here. 
• Amazon itself will kill your offer  and take your money happily. They recently launched Amazon Haul in the US in direct competition with TEMU and SHEIN. Basically direct from china retailers.  So this whole thing of selling a bunch of generic fashion or home or sports and outdoors products is DEAD. 
• Customers are willing to wait longer to get cheaper products. Next day is not such a big deal when budgets are so tight. 
• It is depressing like the plague!! 
• Amazon is raising FBA fees like crazy so there is no way you will make any money. 
• Reading these signs Amazon is on purpose pushing a certain description of sellers out of the market. You want to sell generic, your brand will actually say generic. To actually have a brand name on your product listing, you will need brand registry and a trademark. So startup costs have risen, more prep and consideration is needed than ever before. 

So what is the outlook for Amazon FBA.. I think it is safe to say, it is the end of an era. They know it and we know it.. Generic product, sending truck loads of it to FBA and then selling aggressively via FBA and PPC ERA is OFFICIALLY OVER. 

Let's talk about what might work 

Number 1 - Build an audience to launch to.  A list of genuinely interested potential customers, in fact backers of your product idea and brand. This is anxiety inducing but I have got you there. Subscribe to this channel as you will be witnessing that in action here. Make sure to download the free guide I already mentioned, linked in the description below. 

This is not optional any more or a nice to have. You want a scalable product business, you have to test the market first. 

Number 2, 

Choose a product you are willing to promote and tell People about, that product needs to solve a problem. Do this work before you spend a penny on any stock. Or register a brand name. Can be a nutrition supplement or product that aides weight loss or cleanse juice powders. 

Watch this video to learn more about how I would go about it.

Learn about managing your own ads. It’s not that hard to sign up for my master class and I will show you how to do this and you will see if I can learn it you can learn it. It’s not that hard. I will see you guys next time. Hope you guys enjoyed this. Let me know in the comments below what you loved, what was unnecessary, what are your views? Are you looking to do it in 2025? See you next time bye