Hello I am
Farah
The Seller Coach
I started my bag brand SWANKYSWANS in 2009 on Amazon UK & grew it to a 6-figure business in 3 years that is still around in 2022 & pushing 7 figures in revenue now as I write this. I can help you start a fashion brand on Amazon using Amazon FBA. If you are a fashion student or work in the fashion industry or you are a manufacturer/wholesaler & want to build a DTC brand. Amazon is the vehicle that can deliver next or same day logistics & get your beautiful products in customers' hands who are searching for them. Let's make that goal a reality.
"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful"
Jeff Bezos, Amazon CEO
Work With Me.
I have helped many clients with their Amazon business pain points, like choosing the wrong products, profit calculations, tools, product line expansion, Amazon ads like Sponsored products, Sponsored brand ads optimization & creatives. I cover both Amazon FBA products selection / research & Amazon PPC side of the business. I provide training & guidance for businesses that will help them become efficient & grow their business in a sustainable way by becoming profitable.
Amazon Private Label Product Research
I can help you with product research for Amazon FBA. I will use my expertise to find you a profitable product idea in growth niches on Amazon. You should know
- Your estimated investment budget.
I will identify keywords with search volume that are relevant to your product idea. I will also suggest possible differentiation ideas for the product. I will help validate a product idea. Guidance on sourcing & profit calculation will also be provided if needed.
Amazon PPC performance Training
- It is a crucial skill to learn.
- Amazon ads are the way you sell your product on Amazon. You need to master it. Spreadsheets will be shared that will help you track your data and decide what keywords to bid on.
- You will track your cost per acquisition & earnings per order.
- Run your PPC like a CEO.
- Save $$$ in Amazon PPC agency costs.
- Invest that savings into your business.
Online Business Consulting
If you have never run an online business before, having a mentor will save you alot of money and heartache in bad decisions. Learn from me as I have run multiple online businesses on different platforms. Product business on Amazon Vendor, Shopify, Amazon US & EU. Consulting & course business on Youtube & social apps. I have 17 years online business experience, and you can ask for help via weekly coaching call or video response.
Farah - The Seller Coach YouTube Channel.
Check out the YouTube channel where I do regular videos on Amazon FBA, Product Research, Brand Building, how to launch Amazon business in 2021 with lots of tips & Amazon hacks.
My Experience.
12 years on Amazon, this is how it went...
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2009 - Startup Vibes
Started with £200 cash, did some retail arbitrage & wholesale fashion accessories on Amazon & eBay
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2011 - Private Label & FBA
Registered my first brand with IPO & Amazon brand registry. Started Private Label & Amazon FBA. Moved into warehouse facilities from the loft.
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2012 - Amazon Vendor Supplier
Amazon got in touch wanting to stock my branded products, increased production & setup a whole Vendor Central operation. Husband joined the business full time.
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2013 - Hit First Million £
Busy year, grew team members, new storage distribution & shipping facilities, reached new milestones & had a baby :)
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2015 - Product Development
Developed & launched new designs, new product ranges, brands & website sales channels.
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2017 - Marketing & Advertising
Worked with Marketing & Brand agencies to develop the brand off Amazon through social channels. Experimented a lot. Second Baby arrived :)
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2020 - Year of Pivots
Launched 2 new brands on Amazon, started a YouTube channel & Amazon Business Consultancy.
Free Amazon Guides.
I have made some guides that provide lots of value to my clients that work with me, you can download these below.
Amazon Brand Content Checklist
The organic way of improving sales on Amazon, BRAND CONTENT!
About Me.
I have been a professional business seller on Amazon for the past 12 years in Fashion, the fastest growing category on Amazon.
Why Hire me for your next project.
I started when I was 22 years old, with £200 investment from my husband! He was taking his business online to Amazon trying to build another income stream for his phone accessories business and I decided to try this Amazon thing too. I started with doing retail arbitrage & some wholesale products in fashion, it grew at a steady pace. About 2 years in to my business, I found my first winning product..(We didn't have Jungle Scout or Helium10 to help find perfect product in those days!). Long story short, that product was popping in Amazon data and they invited me to become a Vendor. For months I kept ignoring the email, I thought it was a scam lol. That's when my business really blew up as I started getting huge orders from Amazon. I couldn't keep up with them. One my brands SWANKYSWANS has been stocked with Amazon since 2012 and is still going strong as it has consistently stayed relevant in terms of product offer & rankings in Amazon search algorithm. Being a Vendor to Amazon for the past 8 years has given me unique insight into dealing with a global retailer where you will be dealing with different buyers every year or season..depending on the performance of the vendor & the buyer! Nobody is safe :) There are performance metrics that are to be met or you will be lowered to an automated system or worse Amazon will just stop the business. I would love to help you grow business with Amazon whilst also protecting your brand & business well being.
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